> ## Documentation Index
> Fetch the complete documentation index at: https://irisdocs.prescientlabs.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Messaging & Value Proposition

> Explain your offer in business language that connects the client's problem, outcome and your evidence-led method.

Your message should make the buyer think **“this is relevant to my problem”**, not **“this person knows a lot about AI.”**

## Core formula

> We help **\[ICP]** achieve **\[outcome]** by **\[method]**, without **\[common pain]**.

Example:

> We help growing professional-services firms identify where AI and automation can remove operational friction by analysing how work actually happens, rather than starting with a generic list of tools.

## Translate technical language into business language

| Technical language | Buyer language                                                     |
| ------------------ | ------------------------------------------------------------------ |
| LLM workflow       | Reduce manual drafting and review time                             |
| Agentic automation | Complete defined multi-step work with human approval where needed  |
| RAG                | Give staff faster answers from approved internal knowledge         |
| Process mining     | Show how the process actually flows, including delays and variants |
| API integration    | Remove re-keying and handoffs between systems                      |

## A credible Iris talk track

> We use a structured diagnostic methodology combining stakeholder evidence, workflow understanding and process analysis to identify where change can create the greatest commercial value. Iris supports that evidence layer; we then validate the findings with your team and recommend what should happen next.

## Avoid these messages

* “We revolutionise businesses with AI.”
* “We can automate anything.”
* “Our platform will tell you exactly what to build.”
* “AI will save 80% of your costs.”

They create unnecessary credibility and expectation risk.

## Build three versions

Create:

* a **one-line** positioning statement for profiles and introductions;
* a **30-second** explanation for live conversations;
* a **two-minute** explanation that adds your method, proof and example outcomes.

## Test your message

A strong buyer should be able to repeat back:

* who you work with;
* what problem you solve;
* why your approach is different;
* what first engagement you would recommend.

If they cannot, simplify.