Principles
- lead with the business problem, not AI;
- use specific observations instead of generic personalisation;
- ask short questions;
- avoid exaggerated claims;
- do not pretend urgency that does not exist;
- end with a clear next step.
Simple outreach structure
Trigger → Problem hypothesis → Relevant proof → Low-friction CTA Example:Noticed you are expanding the operations team. In firms at that stage, onboarding and reporting workflows often accumulate a lot of manual handoffs. We run short evidence-led diagnostics to identify which processes are worth automating and which are not. Worth comparing notes for 20 minutes?Avoid “Hope this email finds you well”, “revolutionise”, “unlock”, “game-changing” and similar filler.