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Observation can reveal details that interviews miss, but one observed session is still one sample.

Look for

  • repeated copy/paste;
  • system switching;
  • manual checks;
  • duplicated entry;
  • waiting or searching;
  • unofficial spreadsheets or notes;
  • repeated navigation;
  • error recovery;
  • hidden approval steps.

Separate task detail from process conclusion

Observation:
The participant opens three systems to complete one customer update.
Finding:
The workflow requires repeated context switching and duplicate data access across systems.
Recommendation:
Evaluate whether integration or a unified task interface can remove the repeated switching.
Each level requires additional judgment.

Triangulate

Compare the observation with:
  • interviews;
  • other participants;
  • process documentation;
  • structured records where available.

Avoid false universality

If only one person uses a workaround, label it accordingly until you know whether it is widespread.