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Opportunity identification begins with a simple question: What should change in this workflow to create measurable business value? AI is only one possible answer.

Use the intervention ladder

Eliminate → Simplify → Standardise → Automate → Augment → Autonomise Before proposing an LLM or agent, ask:
  • Should the task exist at all?
  • Can the process be simplified?
  • Can a deterministic rule solve it?
  • Is an integration the real need?
  • Does the task require probabilistic interpretation?
  • Is human approval necessary?
  • Is the process stable enough to automate?

Opportunity categories

A recommendation may involve:
  • removing unnecessary work;
  • changing policy or ownership;
  • process redesign;
  • rules-based workflow automation;
  • systems integration;
  • AI assistance;
  • knowledge retrieval;
  • decision support;
  • agentic execution with controls;
  • training and adoption;
  • monitoring and governance.

Write opportunities as business interventions

Avoid:
Add an AI agent.
Prefer:
Reduce the time sales staff spend preparing first-draft proposals by generating a structured draft from approved CRM and product information, with consultant review before it is sent.
That statement contains a task, data context, expected behaviour and human control.

Where Iris fits

Use Iris evidence to connect the recommendation to observed workflow friction rather than starting from a catalogue of fashionable use cases.

What to do next

Read Spotting Opportunities and Prioritisation.